We blend of activism, challenge thought and provide quality choices for people who want to be part of better ways to do things. We have one world and one life and we believe business should be more than just focused on profits. The approach we take towards our business and products demonstrates deep thought for companion pets, the environment, sustainability and ethics.
Our mission is to deliver premium products with an unwavering commitment to quality, functionality and purpose.
Our business started from a spare room in the outskirts of South Western Sydney, Australia, sparked by a determination to provide products with a better quality and better conscience.
In a world overrun with business who only push clever gimmicks for profit driven goals, throw away products with no souls, we committed to standout style, stand up quality and sound functionality in everything we did.
The end customer in this industry cannot speak or express what it needs. Our products are designed and carefully thought out with the needs and comfort of canines first and foremost. Our sub brands and products are industry disruptors and each has their own unique story.
Stand Up. Stand Out and be the change you want to see. Went Rogue. Stayed Rogue
"The Hound for Devotion, Vigilance and Loyalty The Horse for Grace, Strength and the Spirit to Roam Free The Shield for Protection of Evils of All Kind The Crown for Nobility in Action and Mind"Play Video
Our ALL NATURAL SHAMPOO is pure and made with natural oils, with no fillers or additives. Crafted on coconut oil as the base, it is safe for use on dogs, horses and humans. Our ALL NATURAL TREATS are a ground breaking world first product specially created by us to benefit your dog. Our treats are an air-dried offal jerky and green tripe jerky which have been enriched with natural herbs that serve to fortify your dog’s immune system. Our RAW FOOD is a premium natural range of fresh frozen product. We don’t support intensive farming and believe that feeding your dog a raw diet provides optimum health as this caters to the needs of the canine. We'd love to hear from you and welcome any suggestions or improvements we can make to better serve the pet owner community so feel feel free to reach out anytime and give us a call (02) 4620 7660 or email firstname.lastname@example.org.
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